I received an email failure a couple of days ago.
The objective was to communicate specific information about an overdue invoice and to request payment. The content was good, but it failed because:
- Two different font sizes, distracting in itself, but the body message font was in a smaller size, difficult to read.
- There were two different fonts being used, another potential distraction.
Here is Tiny Tim’s Rule for size: For easiest online reading, use Arial 12-point size and larger. Please keep in mind I’m talking email, with reports and a different audience, you need to make adjustments.
Do not use a different font unless you have no choice (system input) or it improves your communication.
Also, keep bold and/or italic to a bare minimum.
“Nothing in fine print is ever good news.”