During most months I receive an email from American Express about a required payment. My account is not past due, it is what they call an ‘alert’, sent more than one week before the payment is required.
I may have been a bit miffed the first one or two times, but I got used to it.
What’s in it for Amex?
- Eliminates excuse from a customer that they didn’t know or forgot.
- Appreciated by some customers who may have missed or paid late.
- I’m sure it brings in some payments earlier, a positive effect on their bottom line.
In our programs we teach people how to write effective letters and email. The Amex email is quite basic, but there is something to be said for the basic squeak.
Odds are there are some of your customers that need an email or even a telephone call, in particular for a new customer.
Not only strike when the iron is hot, but make it hot by striking!
Speaking of a preemptive strike, don’t you agree you would be in a stronger position if the personality of your new hire matches that of successful collectors? You can with The CollectABILITY Index.