A celebrated therapist was on a TV show a while back, talking about what it takes to be a great lover. He described a set of guidelines any organization could use for better service, sales and marketing success.

  1. Ask your partner what they like.
  2. Then you give it to them.
  3. Ask them if they liked it.
  4. If they say yes, do it again…

To which I will add, see if you can do ‘it’ a bit better.