Lincoln said, “Always bear in mind your own butt is more important than any other.”

In a keynote address last week in Chicago, I told the men in the room, “If your wife asks if an outfit makes her butt look big, the answer is no, always…I don’t care if a family sets up in the shade under her rear end when she is at the beach – it is no. Make it quick and emphatic. Don’t ask her to ‘walk around a bit and give you a look. Say no and then leave the room ‘cause nothing good can ever come after hearing that question.”

There is another ‘but’ that creates problems and it is the one where we start a sentence when speaking to one of our customers. “Mr. Sullivan, you have been a loyal and good paying customer of ours for a number of years. But….”

Nothing good comes after this ‘but’ either. It is going to be negative and the customer knows it.

The word ‘however’ isn’t any better and maybe worse. It’s just ‘but’ on steroids.

Eliminate it.

“Mr. Sullivan, you have been a loyal and good paying customer of ours for a number of years. Being successful, I expect your own accounts receivable department has procedures that…..”

Pithy Quote:

“Don’t fling your butts beside the trail and we won’t fling your ass in jail”

…Smokey the Bear (I paraphrased)

butt stopTo visit the site for the keynote: Click here