The first requirement of e-mail:

It does not matter that you have a well crafted email (or letter) – if it is not read by your customer.

Here is something you can start doing, right away, with little effort that will have an immediate impact with your reader. Take a break – a hard one.

Have a look at this sample I copied and pasted from the Internet:

_______________

_______________

Your email needs to ‘look’ easier to read and you can do that by inserting a ‘hard break’ at about the 80 character mark.

_______________

_______________

Looks easier to read, doesn’t it?

One can (and should) go further with some creativity and effort to have something like this:

_______________

_______________

You will have to invest a bit of time. After all, Blaise Pascal apologised in a letter for it being too long, explaining that he did not have time to make it shorter. But, your customers are worth it.

Need your letters re-written or a course for your team? Just let me know. 

Pithy Quote of the Month:

“Brevity in writing is very powerful.”
…Lance Greenfield