agency_secret

What your collection agency doesn’t want you to know! For ten years or so, Staples has promoted a marketing campaign “That was Easy” . The same could be said for many of the accounts assigned to a collection agency. Maybe one letter and a telephone call – and...

Best lemonade – ever! Think back to when you were a kid. What did you want to be when you grew up? One of the studies on the internet indicated that the largest group of women (about 11%) wanted to be a teacher. From there it ranged down to veterinarians,...

Because you’re slow…and stupid

The C.E.O. of the firm was a thoroughly unpleasant man. I didn’t like him. I don’t think anybody did. Someone from his family, perhaps his mother, if pressed, might have had something nice to say about him. Might have. His reputation, for being on the short side of...

Size does matter

…shape too! I received an email failure a couple of days ago. The objective was to communicate specific information about an overdue invoice and to request payment. The content was good, but it failed because: Two different font sizes, distracting in itself, but...